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Insight LabA world of data-driven information and breakthroughs from Urban Science.

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Insight

Continuing through COVID: Are consumer car buying intentions changing all that much?

Urban Science recently commissioned a survey with The Harris Poll to understand how — and if — the pandemic is impacting consumer buying behaviors.

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Aftersales After COVID-19: A One-Year Snapshot

The many lessons learned during the pandemic need to be viewed as enhancements, rather than replacements, to the tenets of sound dealership management. Despite the dramatic changes encountered over the past year, service departments can – with just a few adjustments to their operations and a renewed dedication to their customers – retain their status as the backbone of any successful dealership operation.

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Consumers find value in online advertising – on their terms.

It’s no secret that online advertising is a great medium to capture consumers’ attention. In a recent Urban […]

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Insight

The Unbreakable Value Of The In-Person Test Drive

By Eric Demont | Global Practice Director, Urban Science   If there has ever been any doubt regarding […]

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Press Release

URBAN SCIENCE REPORTS 2020 SALES THROUGHPUT FOR U.S. DEALERSHIPS DECLINED TO 2012 LEVELS

Number of U.S. dealerships decreased by 38 rooftops, which is less than the 2019 decline Average dealership throughput […]

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Case Study

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies […]

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In-Market Shoppers Online Behavior Unlocked

During the coronavirus pandemic, many of us find ourselves online more – browsing, connecting with friends, or simply […]

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OFFLINE SALES MEASUREMENT: HOW IT FITS AND WHY YOU NEED TO HAVE IT

Measuring digital media with offline sales has historically been a challenge for automotive advertisers. The data has either […]

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Insight

AutoHook Quick Tip: Boost Performance Of Specific Models – New Or Used

Inventory may be hard to come by these days, but it can also be hard to get rid […]

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Press Release

James and Patricia Anderson Receive Max M. Fisher Award for Outstanding Philanthropist

James (Jim) and Patricia (Patti) Anderson have received the 2020 Max M. Fisher Award for Outstanding Philanthropist, an honor presented annually by the Association of Fundraising Professionals Greater Detroit Chapter (AFP GDC).

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Collaboration Corner: Urban Science & The Trade Desk

Our collaborator The Trade Desk, recently broke down the 5 big myths of measurement. See what your KPI […]

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Dealer Survey Points to Three Ways to Combat Inventory Shortage Problems

  Exploring recent survey data from the Urban Science® COVID-19 Dealer Survey This survey was conducted online within […]

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Case Study

URBAN SCIENCE AND AUTOFLYTE: MEASURING MARKETING BY SALES

A successful CDJR dealership noticed a competitor gaining substantial market share through heavy digital marketing. They challenged AUTOFLYTE […]

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Insight

Collaboration Corner: Urban Science & VDX.TV

Q&A with Carl Matter, Urban Science® VDX.tv’s latest collaboration with Urban Science leverages their data-driven audience segments (specifically […]

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Press Release

Urban Science Projects 2020 Sales Throughput for U.S. Dealerships to Decline to 2011 Levels

Number of U.S. dealerships decreased by 34 rooftops in the first six months of 2020 Average dealership throughput […]

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