June 10th,  2021 Article

Getting Ready for the Second Wave of Electrification

The second wave of electrification is gaining momentum from both the public and private sectors. Investments made today in the nation’s electrification infrastructure promise significant dividends when electrification scales up to reach these second-wave buyers.

LEARN MORE
September 17th,  2021 Article

How to Cash In on the EV Trifecta: Interested Consumers, EV Education, and Alternative Retail Formats.

The automotive industry is undergoing revolutionary change driven by a combination of government and regulatory pressures, environmental concerns, and growing consumer sentiment. Although EV sales remain in the low single digits, the inevitability of an electrified automotive future is fast approaching […]

LEARN MORE
September 10th,  2021 Article

The EV Path to the Electrified Future

As the automotive industry gears up for a shift to electric vehicles, EV momentum is on the upswing, with a record number of almost 100 pure battery electric vehicles set to debut by the end of 2024.

LEARN MORE
August 17th,  2021 Article

URBAN SCIENCE: U.S. AUTO RETAIL NETWORK STABLE WHILE AVERAGE SALES PER STORE RECOVER FROM LOWS SEEN IN 2020

Number of U.S. dealerships increased by 46 rooftops since January 2021 Industry average dealership throughput forecasted to increase to 910, a 103-unit increase California, Texas and New York saw the […]

LEARN MORE
June 28th,  2021 Infographic

The Electric Vehicle Tipping Point

The Electric Vehicle tipping point for mass adoption will happen when consumers see EVs as a viable alternative to Internal Combustion Engines.

LEARN MORE
June 7th,  2021 Case Study

Ad Agency Tier10 Leverages Urban Science Data

Ad agency Tier10 leveraged Urban Science data to optimize its Tier II off-lease mail strategy and saw a 2.6% conversion rate.

LEARN MORE
June 2nd,  2021 Blog

Attention: You may not have your consumers attention.

Urban Science’s recent online study revealed automotive marketers might not be capturing their audiences’ attention like they think they are.

LEARN MORE
May 11th,  2021 Article

Agency model poses challenges – and opportunities – for dealers.

Much has already been written about the possible move from franchise to agency in automotive. With relatively few case studies to draw data from, educated speculation abounds.

LEARN MORE
April 16th,  2021 Article

Aftersales After COVID-19: A One-Year Snapshot

The many lessons learned during the pandemic need to be viewed as enhancements, rather than replacements, to the tenets of sound dealership management.

LEARN MORE
March 30th,  2021 Article

Consumers find value in online advertising – on their terms.

It’s no secret that online advertising is a great medium to capture consumers’ attention. In a recent Urban Science online study, we found that 86% of consumers find value in online ads.

LEARN MORE
March 18th,  2021 Blog

The Unbreakable Value Of The In-Person Test Drive

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

LEARN MORE
March 1st,  2021 Infographic

2020 YEAR-END REVIEW: How Did AutoHook Impact The Industry In 2020?

During the worst economic downturn since the Great Depression, we helped 3,907 unique U.S. dealerships.

LEARN MORE
February 10th,  2021 Press Release

Urban Science reports 2020 sales throughput for U.S. dealerships declined to 2012 levels

Urban Science released statistics and insights today from its 2020 Automotive Franchise Activity Report (FAR), indicating a small decrease in dealership rooftops but a large decrease in sales throughput.

LEARN MORE
February 10th,  2021 Case Study

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

LEARN MORE
February 5th,  2021 Blog

In-Market Shoppers Online Behavior Unlocked

During the coronavirus pandemic, many of us find ourselves online more – browsing, connecting with friends, or simply passing time – but how much more is more? In a recent […]

LEARN MORE
December 11th,  2020 Blog

Offline sales measurement: How it fits and why you need to have it

Measuring digital media with offline sales has historically been a challenge for automotive advertisers.

LEARN MORE
December 10th,  2020 Article

Continuing through COVID: Are consumer car buying intentions changing all that much?

Urban Science recently commissioned a survey with The Harris Poll to understand how — and if — the pandemic is impacting consumer buying behaviors.

LEARN MORE
December 8th,  2020 Quick Look

AutoHook Quick Tip: Boost Performance Of Specific Models – New Or Used

Inventory may be hard to come by these days, but it can also be hard to get rid of. Depending on the unique intricacies of your market, we know there […]

LEARN MORE
November 23rd,  2020 Press Release

James and Patricia Anderson Receive Max M. Fisher Award for Outstanding Philanthropist

James (Jim) and Patricia (Patti) Anderson have received the 2020 Max M. Fisher Award for Outstanding Philanthropist, an honor presented annually by the Association of Fundraising Professionals Greater Detroit Chapter (AFP GDC).

LEARN MORE
November 19th,  2020 Article

Collaboration Corner: Urban Science & The Trade Desk

Our collaborator The Trade Desk, recently broke down the 5 big myths of measurement. See what your KPI toolbox might be missing and how Urban Science and The Trade Desk […]

LEARN MORE
November 9th,  2020 Blog

Dealer Survey Points to Three Ways to Combat Inventory Shortage Problems

Exploring recent survey data from the Urban Science® COVID-19 Dealer Survey This survey was conducted online within the U.S. by Urban Science to understand the impact of the pandemic on […]

LEARN MORE
November 2nd,  2020 Case Study

Urban Science and Autoflyte: Measuring marketing by sales

A successful CDJR dealership noticed a competitor gaining substantial market share through heavy digital marketing.

LEARN MORE
Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

How to Cash In on the EV Trifecta: Interested Consumers, EV Education, and Alternative Retail Formats.

The automotive industry is undergoing revolutionary change driven by a combination of government and regulatory pressures, environmental concerns, and growing consumer sentiment. Although EV sales remain in the low single digits, the inevitability of an electrified automotive future is fast approaching […]

The EV Path to the Electrified Future

As the automotive industry gears up for a shift to electric vehicles, EV momentum is on the upswing, with a record number of almost 100 pure battery electric vehicles set to debut by the end of 2024.

Even Though You’re Moving Nearly All Your Inventory, You Can Still Be Losing Customers. Here’s what to do about it.