Dealer Transformation Index™

Measuring dealer-consumer alignment across continued industry evolution

Urban Science® has teamed up with the Harris Poll to conduct ongoing, comprehensive research on the state of the automotive industry through the eyes of dealers and auto buyers. This page includes ongoing highlights of our findings.

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The EV Future

Prepare to meet growing demand while you still can

The impact of EVs on the future of the automotive industry can’t be overstated. Both auto buyers and dealers recognize and agree electrification has the greatest potential to change the future of the auto industry in the coming years. Preparation and optimization for increasing EV-related sales and service needs is critical – and it all starts with dealer and auto-buyer education.

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Dealership Service

Powering Thriving Dealerships With Dealer Service

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships. Service lanes not only deliver high-margin engagements on the back end, they drive meaningful interactions that can build long-term loyalty that leads to future sales as well. To create, nurture and make the most of these opportunities, it’s critical dealers and OEMs recognize auto-buyer perceptions about how franchise stores stack up against independent repair shops – and adjust their approaches to mitigate risks and seize lucrative opportunities now and in the future.

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May 13th,  2022

Dealership Service

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships.

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April 8th,  2022 Case Study

Capturing opportunity and demand in a lean inventory market

Urban Science Data and efficient marketing campaign using off-lease consumer data drives positive returns for dealers during lean inventory environment.

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June 7th,  2021 Case Study

Ad Agency Tier10 Leverages Urban Science Data

Ad agency Tier10 leveraged Urban Science data to optimize its Tier II off-lease mail strategy and saw a 2.6% conversion rate.

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February 10th,  2021 Case Study

Findlay Kia Converts Lost Sales To Closed Sales With The 1-2 Punch Of TrafficView + AutoHook

In a down market, Findlay Kia needed an effective way to analyze their CRM data to expose inefficiencies in their sales process.

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November 2nd,  2020 Case Study

Urban Science and Autoflyte: Measuring marketing by sales

A successful CDJR dealership noticed a competitor gaining substantial market share through heavy digital marketing.

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June 4th,  2018 Case Study

Nissan dealer cuts defections in half with Traffic Conversion Analysis

See how we cut defections in half and increased salesperson performance by 61%.

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December 1st,  2017 Case Study
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July 1st,  2017 Case Study
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April 1st,  2017 Case Study

Boucher Hyundai TRIPLES Sales Efficiency With AutoHook Incentives

See how a tailored incentive multiplied business in a month.

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February 1st,  2017 Case Study

AutoHook PUMPS UP market share for: GERMAIN FORD OF BEAVERCREEK

See how, by identifying lost opportunities, they seized more sales.

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May 10th,  2016 Case Study

Science Showed Dealers How To Increase Sales And Profitability

We harnessed data and implemented our scientific methodology to help one of the largest dealer groups in North America increase its net profit $100K per month.

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Dealership Service

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships.

Urban Science gift-matching program donates nearly $26,000 to aid Ukraine relief efforts

Donations – comprising $10,651 in employee contributions and a $15,000 corporate gift – will support efforts to alleviate suffering in Ukraine and surrounding areas. Urban Science is an organization powered […]

The EV Future

Through our research and findings we created a new, science-based methodology for capturing and analyzing the evolving views of the auto-buying public regarding the relevance of traditional automotive dealerships in the vehicle-buying process.