DMSC 25
In today’s competitive market, dealers can’t afford to lose customers without a fight. With 19% of leads defecting from your CRM every month, identifying and addressing process gaps is critical. This session brings together industry experts and real dealer use cases to reveal how defection data is transforming digital marketing and sales performance. Discover how top dealerships are leveraging these insights to optimize lead buys, media spend, and team training—all while improving follow-up strategies and driving measurable results. Plus, get an exclusive first look at key findings from the 2025 Urban Science Dealer Survey and upcoming innovations designed to fuel even greater success. Don’t miss this data-driven discussion on turning insights into action!
<h5><a href="/jp/”https://player.vimeo.com/video/1078168373″/">Watch Now</a></h5>
ASOTUCON 25
What if your best personalization engine wasn’t AI—it was historical behavior? Before you spend big on new platforms, take a fresh look at the goldmine of behavioral data already in your system. This session will challenge you to rethink the value of past purchases, service patterns, communication preferences, and how they can inform next-best actions.
<h5><ahttps://www.youtube.com/watch?v=lqDed2XSw2Y“>Watch Now</a></h5>
