Urban Science today announced four new enhancements to its TrafficView solution, an unparalleled tool that integrates daily industry sales data with a dealer’s CRM lead data to provide defection (lost sales) insights — by lead source, model, salesperson and geography — helping identify what drives sales wins and losses to improve dealership operations. These new capabilities help dealership groups gain a deeper, more comprehensive view of performance across their network and are available to all current users at no additional cost.
Dealer Summary Report
The Dealer Summary Report gives dealer group leaders a quick, high-level view of how all rooftops in their group are performing compared to benchmarks, both same and competitive brand. The report provides a comprehensive look at lead performance, showing both close and defection rates. Additional metrics like days-to-sale and days-to-defection, provide an average of how many days pass from the time a customer submits a lead and when that customer defects or purchases. These insights help dealer groups identify performance gaps and improvement opportunities across their operations.
Expanded national benchmarking
National benchmarks are now available in every sales insight category within TrafficView so dealers can gain an understanding of their performance vs. the national average. This high-level data point helps dealers understand if they are performing lower, on par or higher than their peers. Benchmarks offer dealerships a powerful comparator to evaluate relative performance. By comparing themselves to industry standards, dealers can better assess their operations — enabling them to better identify opportunities to make strategic adjustments and drive performance.
Sister store capability
Dealer group leaders can now elect to include or exclude sister store(s) from their TrafficView report. A sister store refers to another dealership within the same group, often located nearby or representing a different brand, that shares ownership and operational ties. This allows each dealer to tailor its TrafficView report based on strategic priorities — whether they want to include sister stores to assess internal group performance and identify cross-store defection or exclude them to focus solely on external market competition.
Doubled defection insights
TrafficView sales insights will now show a dealership’s top 10 defection opportunities instead of five. This new highlight quickly allows dealers to see where they are losing the most opportunities — enabling faster, more targeted action to more effectively compete and retain potential buyers.
Continuous improvement
These updates reflect Urban Science’s ongoing commitment to listening and learning from dealer feedback to deliver tools that drive smarter decisions, improve operational efficiency and ultimately support stronger business outcomes. Current dealers can contact their Urban Science representative with comments or questions about these new features. Interested dealers can click here to schedule a demo.
About TrafficView
TrafficView is a proprietary solution from Urban Science that transforms dealership CRM lead data by integrating it with near real-time, industry-wide sales data from the Urban Science® DataHub™. This powerful platform delivers first-ever visibility into defection insights, enabling retailers to identify lost sales, uncover root causes of sales losses and take targeted action to improve performance. With insights broken down by lead source, model, salesperson and geography, TrafficView empowers dealers to make data-driven decisions that drive sales and enhance sales effectiveness.
About Urban Science
Urban Science is a leading automotive consultancy and technology firm that serves automotive original equipment manufacturers (OEMs) and dealers, and AdTech companies that support them, around the world. Headquartered in Detroit and operating in 20 office locations globally, Urban Science taps the power of its science – and its unrivaled data, solution offerings, and industry expertise – to create clarity and business certainty for clients in even the most chaotic market conditions.
Visit UrbanScience.com for more information about how Urban Science helps the automotive industry gain a competitive edge by taking the guesswork out of critical business decisions. This in turn, drives improved efficiency and profitability industrywide.
