1. EV sales are surging – where to find customers
In addition to San Francisco, places like San Diego and the Seattle-Tacoma market are seeing substantial increases in retail EV market share. Even traditionally conservative states like North Carolina and Texas are witnessing impressive growth, with markets like Charlotte, Dallas and Houston showing the highest growth percentages, with over 50% EV share growth this year. This trend transcends regional boundaries and resonates with diverse demographics, indicating the widespread appeal of EVs. Urban Science is able to predict consumer trends, giving you a crystal ball into where to find customers.
2. Accurate forecasting is essential – prepare for the future
Knowing when customers will be ready to purchase is an essential component to dealer EV readiness. As a leader in automotive market analysis, Urban Science accurately forecasted the surge in EV adoption. Our Q4 2022 EV Forecast for San Francisco predicted a 53% EV market share, closely aligning with the actual 51%. Accurate forecasting is the compass guiding dealers as they strategize inventory management, charging station placements and marketing tactics to meet the new demand for EVs.
3. Strategic planning is key – tools to help you achieve success
As the automotive landscape transforms, dealers must identify specific types and quantities of EVs and related services to effectively meet evolving consumer demands. Leveraging accurate forecasts and data on factors like brand preferences, demographics, regulatory changes and psychographics is crucial for a comprehensive understanding of the market. Having a clear picture of future customers ensures dealers are prepared to not only meet their needs but exceed them.