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SOLUTIONS
MANUFACTURER
NETWORKPERFORMANCEProactive network management to connect today’s consumers with automotive more efficiently.
SALESPERFORMANCEUncover what really impacts daily performance to grow market share.
AFTERSALESPERFORMANCEBring customers back to increase service retention and build long-term loyalty.
MARKETINGPERFORMANCEScientific precision to make every marketing dollar work harder.
- INSIGHT LAB
FEATURED
4月 1st, 2025Urban Science launches new online business planning tool to enhance automaker-dealer alignment and efficiency3月 3rd, 2025Urban Scientists raise $4,600 for LA wildfire relief through company gift-matching campaign2月 12th, 2025Urban Science: U.S. automotive dealership count increased in 2024; new post-pandemic throughput high expected in 2025 - NEWSROOM
- ABOUT US
- CAREERS
- EVENTS
In the complex retail world, we capture more leads and drive them through the funnel.
Consumers are demanding change, with fast-changing shopping and buying patterns. While technology drives this change, it can also be used to conquer it. Urban Science has engineered a seamless, proven process to capture leads and convert them to sales. You’ll see the full picture of sales and defections and have powerful insight into how successful your dealers are at converting leads to sales. Its the one way to understand what’s working and what’s not — making sure every marketing dollar works as hard as it can.
Control your leads or else they will control you.
Lead management is a complex and multi-disciplined endeavor. When you have the right partner, you can find, score, convert, and monitor lead performance every minute of every day. Urban Science has the tools, experience, and expertise to supercharge your lead management into fast and impactful results.
Health monitoring
Bring excellence to lead execution
Leads are a 24 x 7 x 365 business, and so is our proven system to monitor that websites, disposition endpoints, and servers are performing flawlessly, and that lead volumes and throughputs are at expected levels.
Program management
We surround you with support and smarts
Dedicated support teams not only provide program and technical support, but also in-depth strategic reviews of data quality, performance trends, and opportunities for strategic program growth.
Turnkey implementation
Get everyone engaged and go
Standardized and time-tested CRM integrations mean streamlined program setup and dealer onboarding to ensure dealer engagement and program satisfaction.
Training & support
Start up and sustain success
To ensure successful program adoption and usage, we provide robust support for program launch with all stakeholders, and ongoing communications and training to maintain engagement and usage.
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We make it easy to get powerful results.
LeadManagement programs are seamless to use from activation to customer redemption. They’re safe and secure, while providing detailed reporting to help you measure ROI and prove your success.
LEADFLOW™
Leads are the lifeblood of sales, so ensure every one is captured, validated, enhanced, and delivered flawlessly to dealers and corporate CRMs.
- Capture and collect leads from all online and offline sources, in any format, in real time
- Enhance your lead pipeline with an infusion of third-party leads, expertly negotiated and integrated by our expert team
- Improve data quality through our rigorous process for cleansing, standardization, and enrichment
- Focus precious marketing resources on the leads most likely to purchase, leveraging our proprietary, near real-time, lead scoring methodology
- Ensure efficient and flawless delivery of leads to dealers, thanks to our turnkey CRM integrations
LEADVIEW™
To improve dealer and brand market share, it’s essential to truly understand your customer demand ecosystem and proactively manage the key metrics that matter.
- Measure lead program performance key metrics — including lead volume, response times, and close rates by source and by model
- Understand where you’re losing sales, with standard near real-time lead defection reporting
- Ensure consensus between all stakeholders with platform views for corporate, regional offices, and dealers
- Dig deeper into your metrics with detailed criteria filters and industry-leading data visualizations
PROPENSITYSCORING™
Not all leads are created equally, so it’s essential to focus your marketing resources based on the leads most likely to convert to sale, and tailor your messaging strategies for the greatest impact.
- With 12 years of historical data, including 121 million transactions, Urban Science has the largest, most accurate understanding of automotive consumer purchase history
- Our proprietary methodology scores leads based on their likelihood to purchase your brand and assigns each lead with a category of urgency
- Our analytical model is driven by a combination of OEM and third-party lead data, demographic appends, our exclusive industry daily sales data, and our deep knowledge of dealer network convenience
Know who’s in, who’s out, and where they went – on a national, regional, or dealer level.
The Urban Science® DataHub™ is one of the superpowers that make our solutions best in class. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers, and not from a subset of dealers or modeled and delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.
Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE
With access to over 96% of all new vehicle sales and 99% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.
NEAR REAL-TIME
Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales.
HYPER-GRANULAR INSIGHTS
Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, consumer details, and selling dealer.
UNIVERSAL CONNECTIVITY
This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.
DATA PROTECTION
Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.
Latest insights
4月 1st, 2025
Urban Science launches new online business planning tool to enhance automaker-dealer alignment and efficiency
New offering creates high-level business plans in minutes, empowers OEMs and dealers to more responsively plan against – and for – transformational market dynamics Urban Science today announced the […]
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