Media Optimization

Take the guesswork out of planning, deploying and optimizing automotive media. Effective marketers need the latest insights to stay informed and on top of their targets.

11月 6th,  2023

Embracing New “Addressable” Strategies for Greater Connected TV Results

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8月 24th,  2023

In the race to connect with EV shoppers, data is in the driver’s seat.

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10月 20th,  2022

Silverback + Urban Science: The Science Behind Achieving Better Advertising Results

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9月 26th,  2022

VDX.tv + Urban Science – Building Automotive Solutions Together

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7月 11th,  2022

Q&A: Preparing the Automotive Industry for a World Without Browser Cookies

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6月 8th,  2021

Ad Agency Tier10 Leverages Urban Science Data

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3月 30th,  2021

Consumers find value in online advertising – on their terms.

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11月 19th,  2020

Collaboration Corner: Urban Science & The Trade Desk

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11月 2nd,  2020

Urban Science and Autoflyte: Measuring marketing by sales

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8月 13th,  2020

Collaboration Corner: Urban Science & VDX.TV

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Featured Insights

5月 7th, 2024

Urban Science EV sales microstudy unveils U.S. electrification trends and state-level BEV market share leaders

DETROIT, Mich., May 7, 2024—Urban Science, a leading global automotive consultancy and technology firm, today released a proprietary electric vehicle (EV) sales microstudy rooted in the firm’s unrivaled industry sales […]

7月 31st, 2024

Hybrid vehicles in the aftersales future: What the OEM shift to building more hybrid vehicles can mean for service departments

6月 18th, 2024

Navigating critical automotive retail challenges: Insights from Urban Science at Kain Clients & Friends 2024

5月 13th, 2024

Urban Science/Harris Poll study reveals increase in dealer relevance, dealers’ readiness for the future

4月 22nd, 2024

Shades of Change: How Color Preferences could influence EV adoption.

3月 12th, 2024

Charging ahead: navigating the dynamic evolution of the UK’s electric vehicle market in 2024

12月 20th, 2023

New Jersey-based Urban Scientists prepare 1,500 ears of corn to help fight food insecurity

11月 30th, 2023

The essential 3-point guide to electric vehicle forecasting for dealers

11月 7th, 2023

Driving profits: how European automakers can harness the potential of connected-vehicle technology

11月 1st, 2023

How dealerships and OEMs can leverage the power of vehicle connectivity

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