Be ready for the sales of today and the shoppers of tomorrow.

A solid, convenient network foundation is essential for efficient and effective sales and marketing. While customers may seem like they’re in millions of places at once, we help optimize sales, market share, and customer loyalty — no matter how fast and in how many directions the market is moving.


Created the discipline. Perfecting the process.

We are scientific network planning pioneers with the most proven methodology for site location.

Created the discipline. Perfecting the process.

Our proven, robust process is in markets all over the world.

Created the discipline. Perfecting the process.

Every major global OEM that sells new vehicles has worked with Urban Science® to plan their network.

Created the discipline. Perfecting the process.

We have conducted market studies in countries that represent about 90% of all new car sales around the world.

Created the discipline. Perfecting the process.

Our team executes thousands of network planning studies each year, in more than 70 countries, all using the same proven Dealer Network Analysis Process methodology.

Created the discipline. Perfecting the process.

Our network recommendations are more accurate, more reliable, and delivered faster.

Putting every store exactly where it needs to be, so it can do everything it should do. Customer convenience is king.

Building a successful retail network takes extreme discipline and rock-solid planning. The process is capital intensive and takes a long time to fully realize, so it’s imperative it’s done correctly and strategically with future planning in mind. As the innovators and recognized experts in automotive network planning, we can optimize your traditional network, and also be your preemptive guide in managing the significant shifts on the horizon.

Market Foundations
Market Foundations

Setting up for success.

Establish the building blocks of network planning and prioritize your market strategy: define your competitive landscape, setting logical dealer territories and equitable sales targets.

Network Scenarios
Network Scenarios

Science plans smarter.

Develop strategic network scenarios to scientifically define the recommended number of dealerships for your priority markets, the ideal locations and the type of facility necessary, and identify the best dealer operators for your stores.

Performance Benchmarks
Performance Benchmarks

Know the numbers.

Geographically highlight and quantify true market opportunities using fair, equitable performance benchmarks that account for local consumer preference.

Action Planning
Action Planning

Stick to the vision.

We understand it takes time, so we develop an incremental strategy to achieve the ideal network and the resulting actions necessary to reach the ultimate goal.


Smarter action during the tough times.

The need for network optimization is even more critical during periods of economic uncertainty. Tough times bring new realities; diminished market certainties, declining sales, decreased employment levels, and lower budgets. Over a four-year period, four major brands tried to weather the turbulent market. Two chose to partner with us to optimize their network, and two chose to weather the storm by trusting their instincts. Here’s what happened:

Do alternative retail formats address the changing needs of the consumer?

The world of automotive retail is evolving, and today’s consumers want to buy on their time and terms. To thrive in today’s omni-channel world, alternative retail formats may be needed to address consumer needs, create awareness, provide brand education and/or showcase brand experience in order to influence revenue growth and brand affinity, and can open additional options for representation. For maximum effectiveness, integration of these formats into the traditional network is mandatory for success to support and supplement dealer activities.

Providing certainty across the industry.

Science is at the start of everything we do, and at the heart of everything we do. We’re curious and driven to solve problems by finding certainty in our solutions. We created network planning by combining four disciplines into our proprietary formula for business — the Power of 4™.

X Process
X Data
X Technology

Relentlessly curious, our teams are driven to solve extraordinary business challenges through science.

Proprietary critical path for processing countless data combinations in seconds.

The deepest, most accurate source of automotive data available in near real-time.

Creating new tools to put the power of science into many hands, delivering insights that increase the ability to drive new business.

What our clients are saying.

“Urban Science has powerful data analysis tools and an on-site team that demonstrates expertise in our business while providing great insights and responsiveness to requests, questions, etc.”

OEM Network Lead, North America

“Our Urban Science team has become our go-to people for advice in so many different situations. The executive team relies on their opinion and advice almost daily. We regularly seek advice from the entire onsite team regarding finding the best solutions for the situation at hand.”

OEM Network Planning Leader, North America

“Urban Science’s products, knowledge, professionalism, and client support are by far THE BEST in the Industry!”

OEM Network Lead, North America

“The Urban Science team is professional, responsive, and complete all requests with excellence. They go above and beyond what is asked of them.”

OEM Network Leader, North America

“Urban Science simplifies complex solutions to help us focus on the most important factors.”

OEM Network Leader, North America

Latest insights

December 3rd,  2021 Article

Outstanding Recalls: Your Opportunity to Turn a Negative into a Positive for Your Customers.

Reaching out demonstrates concern in three critical ways. Let’s face it: customers consider recalls a hassle. Yet when recalls concern safety-related items, inconvenience needs to take a back seat.

September 17th, 2021 Article

How to Cash In on the EV Trifecta: Interested Consumers, EV Education, and Alternative Retail Formats.

The automotive industry is undergoing revolutionary change driven by a combination of government and regulatory pressures, environmental concerns, and growing consumer sentiment. Although EV sales remain in the low single digits, the inevitability of an electrified automotive future is fast approaching […]

June 28th, 2021 Infographic

The Electric Vehicle Tipping Point

The Electric Vehicle tipping point for mass adoption will happen when consumers see EVs as a viable alternative to Internal Combustion Engines.

June 10th, 2021 Article

Getting Ready for the Second Wave of Electrification

The second wave of electrification is gaining momentum from both the public and private sectors. Investments made today in the nation’s electrification infrastructure promise significant dividends when electrification scales up to reach these second-wave buyers.

July 22nd, 2020 Article

Creating a healthy network in a pandemic age

Network Planning with Simon Bradley, Global Practice Director – Network, Urban Science

May 7th, 2020 Article

Beyond the Crisis: Executing Tomorrow’s Strategy Starts Today

COVID-19 Strategies with Simon Bradley, Global Practice Director – Network, Urban Science The COVID-19 pandemic has rocked the world – literally. Read about the automotive industry, both today and moving […]

March 4th, 2020 Infographic

Urban Science Harris Poll

Dealer and consumer insights from the Urban Science Harris Poll Survey

November 11th, 2019 Infographic

Social Science Meets Urban Science

Dealer and consumer insights from the Urban Science Harris Poll Survey

July 9th, 2018 Article

The art of applying alternative retail formats

There is an art in applying Alternative Retail Formats, and it’s best revealed through science.


Let us help you cut through the chaos

Network Dynamics


Maximize productivity.
All day. Every day.



Clearly see who is selling
what, where, and how much.

Urban Science

    Proactive network management to connect today’s consumers with automotive more efficiently.


    Uncover what really impacts daily performance to grow market share.


    Bring customers back to increase service retention and build long-term loyalty.


    Scientific precision to make every marketing dollar work harder.



Urban Science awards $15,000 in microgrants to employee-selected nonprofits globally

At Urban Science, we take pride in our ability to drive progress into every corner of the automotive industry – and in the communities where our global team members live […]

The essential 3-point guide to electric vehicle forecasting for dealers

The automotive industry is undergoing a seismic shift towards electric vehicles (EVs) and staying ahead of the curve is crucial for dealers.

How to realise the potential and profits of connected-vehicle technology

Today, more manufacturers than ever are routinely integrating telematics systems into their new vehicles…