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Privacy Policy


This Privacy Policy is effective as of June 2018.

We welcome questions and comments about this Privacy Policy. If you have questions or comments about our privacy policies or practices after reading this Privacy Policy, please contact us at, or mail us at:

Urban Science Applications, Inc.
400 Renaissance Center
Suite 2900
Detroit, MI 48243
Attn: Privacy Policy Issues

Representative of Urban Science in Germany:
Urban Science International GmbH
Theodor-Stern-Kai 1
60596 Frankfurt am Main

This Privacy Policy describes the types of information Urban Science Applications, Inc. (“Urban Science”) collects through this website (this “Site”), how that information is used and the types of third parties with whom we share it. Please note that this Privacy Policy applies only to information collected by Urban Science via this Site. It does not apply to information disclosed by you through offline correspondence or personal contacts with Urban Science representatives, or through any other website provided by Urban Science that is governed by separate terms of use and privacy policies. The submission of information within the Urban Science Career Site of this website is governed by a separate privacy policy. Additionally, this Site may contain links to websites that are not controlled or operated by Urban Science.  This Privacy Policy does not apply to these third-party websites. We encourage you to request and review the privacy policies of any third party prior to disclosing information to that party.




1. Information you choose to provide
Urban Science may collect, store and use personal information you choose to provide, for example, when you send us email or complete any of our online forms such as the Application Form or the Contact Us Form, or when you request information or assistance through the Site. The personal information you provide may identify you and your business individually, and may include items such as your name and email address, job title, company name and address, and phone number. You choose to provide any such information on a free basis and if you refrain from providing certain personal information this may limit the value of our assistance and service which you requested. The information you provide via this Site is maintained by Urban Science or service providers acting on behalf of Urban Science to be able to provide you with information via the website. Urban Science does not purchase or otherwise obtain any supplemental personal information about you from any third parties. We process personal data you provide us with within the scope of and on the basis of providing this website’s information services to you (service contract) or on the basis of your consent.

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2. Information collected automatically
Urban Science may also use server log analysis tools to collect certain other information. This information may include your Internet Protocol (“IP”) address, your Internet Service Provider (“ISP”) and your domain name. An IP address is a number that is automatically assigned to your computer by the ISP through which you access the Internet; an ISP is a company that provides access to the Internet; and a domain name is the string of letters, numbers, and hyphens that is used to point to an IP address. Urban Science uses this information for system administration. Urban Science does not link IP addresses or domain names with any personal information, which means that a visitor’s session will be logged on our servers but the visitor will not be identified.

Urban Science may collect information via a number of other technologies, including cookies, web beacons, clear GIFs and other means. If you visit our website to inform yourself about our services, the temporary storage of access data and log files takes place on the basis of providing this website’s information services to you. In addition, our legitimate interest serves as a legal basis for the temporary storage of access data and log files. Our legitimate interest is to provide you with a technically functioning and user-friendly website and to ensure the security of our systems.

A “cookie” is a small text file that is transferred to your browser and stores information about your interactions with a particular website. A cookie is then read by the web server that placed it on your browser. It works as a sort of identification card, recording your preferences and recalling previously entered information. By using cookies, your navigation time is reduced and use of a website is simplified.

Urban Science uses two types of cookies:
  • A “session” cookie is temporary and is deleted once you close your browser. Session cookies are used to help a user’s browser navigate a website more smoothly. Session cookies can also give helpful information.
  • A “persistent” cookie is more permanent and is stored on the hard drive of your computer. Persistent cookies are used to customize a website for a user. They may store passwords, preferences, registration and account information so that users do not have to reenter this information each time they visit the website.

A cookie cannot be executed as code or deliver viruses. Urban Science uses both session and persistent cookies to collect and store information that allows us to offer better customer service and ensure easy navigation through our Site.

You have the option of setting your browser to disable or remove cookies. In most cases, if you disable the cookie you are still able to use the Site. Please note, however, that by disabling cookies, your ability to use some areas of the Site may be limited.

Google Analytics
We use Google Analytics, a web analytics service provided by Google Inc., hereinafter “Google.” Google Analytics uses cookies enabling an analysis of how the website is used. You can prevent the installation of cookies by setting your browser software accordingly. However, in this case you may not be able to fully use all functions of our Site. The information generated by these cookies will be transferred to Google in the United States and stored there. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity for Urban Science. Google may also transfer this information to third parties, provided this is required by law or if third parties process this data on behalf of Google.

We use Google Analytics with the addition “gat._anonymizeIp” on our Site. In this case, your IP address will be abbreviated by Google already within the Member States of the European Union or the European Economic Area and thus anonymized. Only in exceptional cases the full IP address will be transferred to and saved on a Google server.

Furthermore, you may use a Google deactivation add-on, which is accessible for most common browsers. For more information on installing the browser add-on, please visit: For more information on Google Analytics privacy terms and conditions and use of cookies, please visit the Google Privacy Policy:

The above cookie-based data processing is carried out to safeguard our legitimate interests or on the basis of your consent (legal basis). In particular, our legitimate interests are to be able to provide you with a technically optimized, user-friendly and needs-oriented website and to protect the security of our systems.

Urban Science may provide links to Internet sites maintained by others. These websites are subject to their own Privacy Statements. Urban Science is not responsible for the contents of or any products or services offered by such third-party sites. Urban Science encourages you to read the privacy statement of every website you visit, before you transfer personal information to them.

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3. How we use your personal information
We use the information you provide us to contact you in response to any requests, complaints, or comments you may have about Urban Science. If you are visiting this Site from a country outside the United States, you acknowledge that in using this Site, you will transfer personal information about yourself to the United States, that the data protection laws of the United States may not be as comprehensive as those in your own country and that the transfer of this personal information is necessary to provide you with according information with your consent. The United States is generally considered to be a country without an adequate standard of data protection by the European Commission. Personal information collected on this Site is stored and processed in the United States, under the laws of the United States.

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4. Disclosure of your personal information to others
Urban Science does not collect or compile personal information for the purpose of distribution to parties outside of Urban Science. Except as described in this policy, Urban Science does not share personal information about you with any parties outside of Urban Science.

If you send us email or use our Contact Us Form to send us a request, complaint, or comment relating to any website that displays the Urban Science Seal, we may forward your request, complaint, or comment to the appropriate website and an Urban Science group company.

In addition, we may disclose your personal information:
  • to a successor organization in the event that Urban Science is involved in a transaction such as a merger, stock purchase or sale, or sale of substantially all of Urban Science’s assets;
  • to our subsidiaries or affiliates for responding to your request (or who may be engaged under our instruction to provide products and services on our behalf) and to third party partners whom we may engage under our instruction to provide products and services on our behalf, including, but not limited to, support services, website services, and answering user questions about our services;
  • to comply with valid legal process such as a search warrant, subpoena, or court order, to protect our rights and property, or to protect the safety or security of the public, users of this Site or of Urban Science’s services. We will disclose information when we believe in good faith that the law requires it.

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5. Legal basis
The legal basis for the collection of information you choose to provide is either that (1) you gave a consent to the processing of personal data for one or more specific purposes, (2) the processing is necessary for the performance of a contract to which you are party (e.g., regarding the use of our Site or an information or support request), (3) in order to take steps at your request prior to entering into such a contract, or (4) that the processing is necessary for the purposes of legitimate interests pursued by us or third parties.

As far as the data processing is based on your consent, you have the right to revoke this consent at any time by sending us an according notice to any address stated above. The revocation of consent does not affect the lawfulness of processing based on consent before its revocation.

You have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning yourself based on our legitimate interests, in particular by deactivating any such tools as explained under No. 2. We shall then cease to process such data if we cannot demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms.

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6. Access, Accuracy and other Rights
If you are a registered user, and would like to update information previously submitted to Urban Science or request to have outdated information removed, please e-mail us at or mail us at:
Urban Science Applications, Inc.
400 Renaissance Center
Suite 2900
Detroit, MI 48243
Attn: Privacy Policy Issues

or contact our representative in the European Union as outlined above.

In accordance with European data protection laws and the limitations under applicable law, besides your right to access and rectify the processing of personal data, you are entitled to erase and restrict the processing of your personal data and may exercise your rights by contacting us as indicated above. Further, you have a right to data portability to the extent applicable under applicable law.

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7. User Acceptance of & Changes to the Urban Science Privacy Policy
Urban Science reserves the right to modify or amend this Privacy Policy at any time and for any reason. When we modify the Policy, we will post on this Site a notice that it has been modified.  Modifications will be effective on the date that appears on the modified Policy. Each time you use this Site, you should check the effective date of this Privacy Policy and review any changes made since the last time you visited the Site.

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III. Additional Information

1. Protection of children’s online privacy on
Urban Science understands the importance of protecting children’s privacy, especially in an online environment. is not designed for or directed at children under 16 years of age. It is Urban Science’s policy not to knowingly collect or maintain information about individuals under age 16.

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2. How we protect your personal information
We follow generally accepted security practices and procedures to protect the personal information you provide from unauthorized access, use and disclosure, and we require that our authorized service providers implement and maintain such security practices and procedures as well. Nevertheless, Internet transmissions are never completely private or secure.  You understand that any messages or information you send to our Site may be read or intercepted by others. If you have any questions about the security of personal information collected by Urban Science, please contact us at: or at the address shown at the beginning of this Policy.

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3. Retention of your personal information
The personally identifiable information that you provide will be stored and maintained by Urban Science so long as it is necessary (a) to carry out the purpose(s) for which such information was collected, or (b) to comply with applicable laws, contracts, or other rules or regulations.

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4. Scope of your Obligations to provide Data
Generally, you are not obliged to provide us with your personal data. However, if you do not provide this information, we will not be able to make our website available to you, answer your questions and enter into a contract with you.

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5. Data Protection Supervisory Authority
Further, you have the right to lodge a complaint with a competent data protection supervisory authority. The competent supervisory authority for the representative of Urban Science in Germany is the Data Protection Officer of the Federal State Hesse, Gustav-Stresemann-Ring 1, 65189 Wiesbaden.

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6. Automated Decision-Making/Profiling
We do not use automated decision-making or profiling (an automated analysis of your personal circumstances).

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IV. Notice to California Residents

1. Consumer Rights
This section describes certain rights of California residents (“Consumers”) under the California Consumer Privacy Act of 2018 (“CCPA”). For information on how Consumers may contact Urban Science to exercise these rights, please see the section below entitled, “How to Submit a Request.”

Right to Know
A Consumer has the right to request that a business disclose what personal information it collects, uses, discloses or sells. Specifically, a Consumer may request that a business that collects personal information about the Consumer disclose to the Consumer the following:
  1. The categories of personal information it has collected about that Consumer.
  2. The categories of sources from which the personal information is collected.
  3. The business or commercial purpose for collecting or selling personal information.
  4. The categories of third parties with whom the business shares personal information.
  5. The specific pieces of personal information it has collected about that Consumer.

Right to Request Deletion
A Consumer has the right to request that a business delete any personal information about the Consumer which the business has collected from the Consumer. If it is necessary for Urban Science to maintain the personal information for certain purposes, Urban Science is not required to comply with your deletion request. If we determine that we will not delete your personal information when you request us to do so, we will inform you and tell you why we are not deleting it.

Right to Opt-Out of Sale of Personal Information
A Consumer has the right to direct a business that sells personal information about the Consumer to third parties not to sell the Consumer’s personal information. Urban Science does not sell Consumers’ personal information.

No Discrimination
A Consumer has the right not to be discriminated against because the Consumer exercised any of the Consumer’s rights under the CCPA. Urban Science does not discriminate against any Consumer for exercising any of its rights under the CCPA.
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2. How to Submit a Request
To exercise the rights described above, you must submit a verifiable Consumer request to us by contacting Urban Science through one of the following methods:
  • Use the CONTACT A SCIENTIST form located on this page
  • Email us at
  • Call us toll-free at 855-532-3274 Monday through Friday, 10 a.m. and 5 p.m. United States Eastern Time Zone, excluding holidays.

You may submit a request as frequently as you would like, but we are not required to respond to requests to provide personal information to you more than twice in any 12-month period.

To submit a verifiable Consumer request, you will be asked to provide certain information to help us verify your identity. The information we ask you to provide to initiate a request may differ depending upon the type of request, the type, sensitivity and value of the personal information that is the subject of the request, and the risk of harm to you that may occur as a result of unauthorized access or deletion, among other factors. In certain circumstances, we may also require you to provide a written declaration that you are who you say you are.

If we cannot verify your identity or authority to make the request, we will not be able to comply with your request. We will inform you if we cannot verify your identity or authority. We will only use personal information provided in a verifiable Consumer request to verify the requestor’s identity or authority to make the request.
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3. How we collect, use and share personal information of Consumers
Urban Science may have collected the following categories of Personal Information about Consumers in the twelve (12) months prior to the effective date of this Policy:
  1. Name, postal address, unique personal identifier, phone number, email address, or other similar identifiers.
  2. Commercial information, including records of personal property, products purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Urban Science may collect the personal information described above from the following categories of sources:
  • From data aggregators who provide us with information about individuals.
  • From automotive manufacturers and dealers.
Urban Science collects the personal information described above for a variety of business purposes. Urban Science may use the personal information to:
  • Provide our products and services to automotive manufacturers and dealers;
  • Improve, upgrade, or enhance our products and services;
  • Detect security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
  • For research and analysis purposes.

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4. Sale of personal information
Urban Science has not sold Personal Information about Consumers in the twelve (12) months prior to the Effective Date of this Policy.

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5. Personal Information of Minors
Urban Science’s services are not designed for or directed at children under 16 years of age. It is Urban Science’s policy not to knowingly collect or maintain information about individuals under age 16. In the event that we learn that we have collected personal information from an individual under 16 years of age without parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 16 years of age, please contact us at

Last updated on December 31, 2019