9 月 10th, 2024

Motor City Buick: Turning Today’s Losses, into Tomorrow’s Sales

Infusing Defection-based Insights to Build a Smarter Sales Process

Defection insights are paramount to improving your dealership operations.

Motor City Buick GMC faced a common objective: increase sales effectiveness. They set out to decrease pump in and increase market share, but quickly realized that a lack of visibility into their defections was a significant barrier to future success. TrafficView and SalesAlert unlocked the full picture of their wins and losses, providing the opportunity for them to refine their sales and marketing processes.

With these insights, they created custom, targeted approaches and were able to:
reduce their defection rate, improve their close rate and grow their market share

  • 4% reduction in defection rate (over 6o day period)
  • 14% growth in close rate (over 6o day period)
  • 10% increase in sales effectiveness YoY

Want to try SalesAlert for yourself? Check out our demo here.

 

READ CASE STUDY EXPLORE SALESALERT

Recent insights

5 月 30th, 2025

Defection Insights: DMSC + ASOTU CON 2025

DMSC 25 In today’s competitive market, dealers can’t afford to lose customers without a fight. With 19% of leads defecting from your CRM every month, identifying and addressing process gaps […]

5 月 27th, 2025

Four Key Trends Shaping the Aftersales Landscape in 2025

America’s roads are busier than they have been in years. Traffic volumes finally returned to pre-pandemic levels in the first quarter of 2025. Meanwhile, drivers are hanging onto their vehicles […]

5 月 19th, 2025

Empowering Automotive Industry Performance with Business Planning

Margins are under pressure. Regulatory uncertainty is making it harder to maintain pricing strategies and protect profitability. Electric vehicle (EV) adoption is accelerating — but not evenly — and trends […]

This site uses cookies to help
make it more useful and reliable.
PRIVACY AND COOKIES POLICY PAGE

Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

ZH

This page was translated automatically.