For decades, vehicle ownership has represented a significant monetary outlay for the average consumer, second only to that of a home mortgage. Automotive Subscription Services are challenging the status quo with a new dynamic — one where, instead of owning, consumers get the use of a vehicle (or several) for an all-inclusive monthly fee that typically includes insurance, roadside assistance and maintenance.
We understand the automotive industry is undergoing significant changes in what it means to own a vehicle — changes that promise to be the most groundbreaking in decades. Automotive Subscription Services are just beginning to out in pilots in select markets, and their long-term viability is still up for debate — a debate that’s likely to be decided in the marketplace.
