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Media Optimization

Take the guesswork out of planning, deploying and optimizing automotive media. Effective marketers need the latest insights to stay informed and on top of their targets.

11 月 6th,  2023

Embracing New “Addressable” Strategies for Greater Connected TV Results

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8 月 24th,  2023

In the race to connect with EV shoppers, data is in the driver’s seat.

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10 月 20th,  2022

Silverback + Urban Science: The Science Behind Achieving Better Advertising Results

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9 月 26th,  2022

VDX.tv + Urban Science – Building Automotive Solutions Together

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7 月 11th,  2022

Q&A: Preparing the Automotive Industry for a World Without Browser Cookies

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6 月 8th,  2021

Ad Agency Tier10 Leverages Urban Science Data

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3 月 30th,  2021

Consumers find value in online advertising – on their terms.

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11 月 19th,  2020

Collaboration Corner: Urban Science & The Trade Desk

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11 月 2nd,  2020

Urban Science and Autoflyte: Measuring marketing by sales

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8 月 13th,  2020

Collaboration Corner: Urban Science & VDX.TV

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Featured Insights

2 月 12th, 2025

Urban Science: U.S. automotive dealership count increased in 2024; new post-pandemic throughput high expected in 2025

DETROIT, February 13, 2025 – Urban Science® today announced its 2024 year-end Automotive Franchise Activity Report (FAR), which reveals continued stability across the U.S. automotive retail network last year. As […]

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    Proactive network management to connect today’s consumers with automotive more efficiently.

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    Bring customers back to increase service retention and build long-term loyalty.

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    Scientific precision to make every marketing dollar work harder.