The most certain way to connect impressions to sales.

The first step to launching successful campaigns.

• We pioneered the use of daily sales activity to inform more effective marketing.
• These groundbreaking, industry-exclusive insights allow you to design and deploy smarter more effective, more strategic marketing campaigns.
• Focus your spend on the specific areas that matter most, including ZIP code, Dealer, and automotive segments.

Reach real, ready-to-buy customers.

• Past purchase behavior is the biggest predictor of future sales, so we zero in on households with the most promising historical sales data.
• Factor in predictive variables ranging from household’s distance from dealer, wealth indicators, life stage and even weather data.
• Apply near-real-time sales data from actual purchases to continually validate and improve the performance of our predictive models.

Know who bought yesterday, so you can focus on who’s buying today.

• Begin with any audience, whether it’s one of ours or one of your own.
• Remove customers who recently purchased a vehicle.
• Analytics enables us to intelligently add back people who purchased, but are likely to buy again.
• Dedicate 100% of your marketing resources towards in-market customers.

Connect your sales with your media.

Use custom variables including but not limited to:

• Vehicle model
• Vehicle year
• Date of sale
• The reported MSRP

Tap into industry-wide insights.

• Where available, aggregated statistics can show exactly when and where those targets are buying from.
• With this insight, you can recalibrate your media to minimize further defections.