AutoHook

We’ve turned motivating in-market prospects into a methodology.

Service customers have a multitude of choices when they need work done. With service and parts being crucial for dealer profitability, AutoHook has a proven ability to influence their choice toward your dealership. These special offers drive customers in for their first service and keeps them returning past the warranty window. AutoHook-powered incentive offers drive increases in your dealers’ service and parts business, as well as subsequent new vehicle sales.

Activate aftersales and advocacy with science-driven offers and dialogue.

SERVICE ACTIVATION
SERVICE ACTIVATION

Convert first-time service prospects

The first service event after purchase is critical for loyalty. Failure to convert here makes it extremely difficult to win a customer back. To convert these first-time prospects into showroom visits, AutoHook uses highly targeted, private incentive offers, redeemable only by completing service at your dealership.

INACTIVE CUSTOMERS
INACTIVE CUSTOMERS

Bring customers back

Re-engage customers who have not had their vehicle serviced for an extended period of time through outbound direct mail, email, and text campaigns.

PARTS AND ACCESSORIES
PARTS AND ACCESSORIES

Drive additional Repair Orders

Create targeted parts and accessories campaigns based on customer segment, seasonality, or any specific business need to boost your dealerships’ ROs.

ACTIVE SHOPPERS
ACTIVE SHOPPERS

Intercept your in-market shoppers

Integrate onsite or email offers into your existing marketing efforts such as social, display, and more. Even reward customer loyalty with incentives for repeat visits, positive reviews, or referrals.

RECALLS
RECALLS

Build both trust and value

Increase completion rates and enhance your brand’s safety image. ​While customers are in dealer service lanes, build new relationships and grow long-term loyalty.

CONTACT US

Make the most of your marketing investments.

AutoHook enhances the impact of your current strategies and marketing campaigns, deploying via text, email, and website overlay. AutoHook also seamlessly integrates through API with other digital marketing vendors and channels to increase conversion and drive qualified showroom traffic.

There are no one-size-fits-all
marketing campaigns.

Every market, every dealer, and every day brings unique sales support needs. AutoHook is up to the challenge, helping your dealers motivate owners with either a service reminder or part-specific incentive with configurable offer values and gift card types – all based on your business objectives.


SCORING

Use immediate scoring to identify and target the highest intent-to-buy customers.

TARGETING

Specify offer deployment by model, individual vehicle, inventory age, geography, or lead source.

TRIGGERS

Website overlay can be triggered by behaviors like page view, site reentry, or KPI completion.

OFFERS

Motivate prospects with either a test-drive or private purchase incentive with configurable offer values and gift card types.

We make it easy to get powerful results.

AutoHook programs are seamless to use from activation to customer redemption. They’re safe and secure, while providing detailed reporting to help you measure ROI and prove your success.

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TURNKEY SUPPORT

Program deployment and management made easy.

  • Pain-free activation, thanks to our proven website and CRM provider partnerships
  • Our dedicated Success Team is focused on maximizing your ROI
  • Simple and secure reward redemption platform
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HAPPY CUSTOMERS

Seamless card redemption process keeps your customers satisfied.

  • Simple 30-second redemption process
  • Customers receive virtual reward cards within minutes of redemption and physical cards within 7-10 days
  • Our team directly handles any customer questions or concerns
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PROVEN SECURITY

Best-in-class technology to ensure the integrity of your investment.

  • Platform access requires two-factor authentication
  • Consumer identity is verified for every redemption
  • Strict security measures are in place to detect and prevent fraud
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TOTAL ATTRIBUTION

Directly attribute spend to impressions, service lane visits, sales, and losses.

  • Detailed real-time campaign reporting
  • Direct consumer feedback on the value and impact of promotional offers
  • Regular delivery of case studies, pro tips, and best-in-class learnings

Latest insights

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At Urban Science, we’re dedicated to making a positive impact in our global communities. And one of the ways we do that is through STEM enrichment programs that create new […]

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July 20th, 2022 Case Study

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Q&A: Preparing the Automotive Industry for a World Without Browser Cookies

The advent and evolution of digital marketing and advertising have unlocked seemingly endless opportunities for automotive brands – including the OEMs, dealers and AdTech companies we serve – to create […]

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June 29th, 2022 Article

Urban Science named Corporate Partner of the Year by The Engineering Society of Detroit

Urban Science Founder and President Jim Anderson, alongside several Urban Science team members, recently attended The Engineering Society of Detroit’s (ESD) Annual Dinner at Ford Field in downtown Detroit. The […]

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May 13th, 2022 Article

Dealership Service

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships.

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May 12th, 2022 Article

Urban Science gift-matching program donates nearly $26,000 to aid Ukraine relief efforts

Donations – comprising $10,651 in employee contributions and a $15,000 corporate gift – will support efforts to alleviate suffering in Ukraine and surrounding areas. Urban Science is an organization powered […]

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April 10th, 2022 Article

The EV Future

Through our research and findings we created a new, science-based methodology for capturing and analyzing the evolving views of the auto-buying public regarding the relevance of traditional automotive dealerships in the vehicle-buying process.

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April 10th, 2022 Article

Introducing the Urban Science Dealership Transformation Index

Through our research and findings we created a new, science-based methodology for capturing and analyzing the evolving views of the auto-buying public regarding the relevance of traditional automotive dealerships in the vehicle-buying process.

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April 8th, 2022 Case Study

Capturing opportunity and demand in a lean inventory market

Urban Science Data and efficient marketing campaign using off-lease consumer data drives positive returns for dealers during lean inventory environment.

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March 21st, 2022 Press Release

Car Wars and Urban Science Team Up to Help Dealers Understand Defections and Motivate Qualified Leads

Car Wars has collaborated with Urban Science to bring dealers three game-changing offerings to turn every lost sale into an opportunity for improvement: SalesAlert, TrafficView, and AutoHook.

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SERVICEVIEW

The fastest, most accurate
way to diagnose your
service opportunities.

EXPLORE

FINANCIALVIEW

Measure the money
you’re making or missing.

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Inspiring the Next Generation: UK Office Hosts Girls School for STEM-Focused Career Day

At Urban Science, we’re dedicated to making a positive impact in our global communities. And one of the ways we do that is through STEM enrichment programs that create new […]

Converting open Takata Airbag recalls into an opportunity for increased brand loyalty

The Problem Despite ongoing efforts, a major North American OEM still had many vehicles on the road in need of recall repairs related to Takata Airbags. They found that despite […]

Urban Science summer internship program meshes legacy, opportunity to drive learning and growth

At Urban Science, our vision is a world in which innovation is powered by science and inspired by the entrepreneurial spirit to invent a better future. As we forge ahead […]