Morrie’s Brooklyn Park Nissan suspected Lead Source X was not delivering qualified leads to their showroom. They needed a way to prove this particular provider was delivering high defecting leads to validate their decision to cancel the service. They also needed a solution to showcase incremental improvement in their sales operations after removing Lead Source X from their marketing mix.
In the ever-evolving automotive industry, the significance of car color extends beyond aesthetics, embodying personal taste, societal trends and even technological progress.
As we consider the 2023 surge in electric vehicle (EV) sales and their expanding market share, a crucial uncertainty lingers…
DETROIT, February 21, 2024 – Urban Science® today announced highlights from its 2023 year-end Automotive Franchise Activity Report (FAR), which shows continued stability for the U.S. automotive retail dealer network […]
