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SOLUTIONS
MANUFACTURER
NETWORKPERFORMANCEProactive network management to connect today’s consumers with automotive more efficiently.
SALESPERFORMANCEUncover what really impacts daily performance to grow market share.
AFTERSALESPERFORMANCEBring customers back to increase service retention and build long-term loyalty.
MARKETINGPERFORMANCEScientific precision to make every marketing dollar work harder.
- INSIGHT LAB
FEATURED
April 1st, 2025Urban Science launches new online business planning tool to enhance automaker-dealer alignment and efficiencyMarch 3rd, 2025Urban Scientists raise $4,600 for LA wildfire relief through company gift-matching campaignFebruary 12th, 2025Urban Science: U.S. automotive dealership count increased in 2024; new post-pandemic throughput high expected in 2025 - NEWSROOM
- ABOUT US
- CAREERS
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MARKETGROWTH™
Unlock any market and every type of investment opportunity.
- Gain access to the most in-depth designated marketing area (DMA) data available
- Understand current and historical DMA dynamics down to the dealer level to find the clearest opportunities for growth
- Make smarter acquisition decisions by vetting markets for the highest potential
- Better understand the markets you’re currently in to optimize your dealership group’s performance
A market can no longer hide its secrets from you.
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MarketGrowth gives you updated data as often as daily.
With per-DMA pricing and customizable preferences, enjoy cost and frequency tailored to your unique needs.
DAILY DATA
Powerful, actionable next-day sales data empowers your dealer group to make critical real-time decisions and on-the-fly corrections to sales and marketing strategies.
MONTHLY DATA
Robust reporting on performance reveals trends to empower thoughtful strategic planning.
QUARTERLY DATA
Informs long-term planning and strategic decision-making.
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A precise, industry-grade tool created especially for dealership groups by the professionals at Urban Science.
This intuitive, scientifically driven data analysis software provides a revolutionary new lens to look through. It serves as the industry’s most comprehensive way to understand market positioning and market share growth.
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Identify hot spots of underperformance across all brands in your group in near real-time.
- Choose a challenging benchmark to measure brand performance.
- Understand “brand effectiveness” by comparing actual versus expected sales volumes.
- Dive into segment or lower geography levels to uncover likely causes of performance issues.
Drill down into markets to view trends, market share and changes by segment, model, or geography.
- View overall industry volume and market share trends.
- Select your focus brand and competitive brands.
- Further research into segment and model details.
DOMINANT BRAND MAP
Identify sales patterns and performance weaknesses compared to your competition, focus your marketing efforts, and grow your market share.
- Understand competitive performance, both within your brand and outside of it.
- See how other dealers are impacting performance averages.
Assess new markets for expansion opportunities.
Only Urban Science has the tools to find the root cause of what is costing you conversions and suppress the defectors to identify the best possible leads — helping you drive sales to truly in-market shoppers.
- Identify growth brands by market share and volume.
- Look at a timeline of brand effectiveness to understand performance stability.
- Understand which dealers are contributing to growth.
SAME BRAND DOMINANT DEALER MAP
Yesterday’s market performance informs today’s strategies.
The Urban Science® DataHub™ powers our solutions. It’s the only near real-time source of industry-wide sales* funneled directly from the automakers, not modeled or delayed vehicle registrations. This exclusive data helps you make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.
COMPREHENSIVE COVERAGE
With over 96% of all new vehicle sales in the U.S., our exclusive data hub gives you the most complete picture of the automotive market.
NEAR REAL-TIME
Our OEM data is updated as frequently as daily, making our solutions the only ones in the industry fueled by near real-time sales. This way, you know what your competitors sold yesterday and how to get ahead today.
Grow your markets. Plan for the future.
MarketGrowth empowers dealership groups to better understand their current market position, measure their brand performance and identify key geographic areas of opportunity to expand their footprints.
Unmatched visibility into past, current, and prospective market performance.
Measure the true performance of your market across all brands in your group with near real-time exclusive daily sales* data from our DataHub.
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
Invest with confidence.
Gain access to additional geography market share information – across all brands – so you have freedom to explore all potential market expansion opportunities.
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Latest Insights
January 13th, 2025
Q4 EV Retail Sales Report
This Q4 electric vehicle* (EV) retail sales report features Urban Science’s proprietary 2024 sales insights through January 2, 2025…
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