Zoom into nearly every data point of market performance.

Discover the unknowns. Understand the knowns.

For the first time ever, manufacturers can access competitive sales insights that are updated daily and deliver a complete picture of volume, market share, and percent change for any combination of brands, segments, models, geographies, and even competitive dealers. These insights empower your dealers to tackle key challenges that hold them back from grabbing market share.

Weak Models
Weak Models

Understand which models are holding you back.

Pinpoint why consumers are buying competitive models over your brand to inform more effective marketing programs, incentive spend, and sales strategies.

Stale Data
Stale Data

Don’t use months-old data to drive real-time marketing decisions.

The Urban Science® DataHub™ is the industry’s only source of daily sales data, fueled directly from the automakers, empowering near real-time performance insights.

Competitive Performance
Competitive Performance

Understand which same-brand competitors are eating your lunch.

Identify sales patterns and performance weaknesses versus your competition, by geography and vehicle segment, to focus your marketing efforts and grow market share.

Geographic Weakness
Geographic Weakness

Pinpoint areas of opportunity in your territory.

Quickly identify and visualize top opportunity geographies to power targeted marketing campaigns targeted down to a ZIP code level.

Trim level insights
Trim level insights

Harness the power of detailed vehicle attribute data.

Drive certainty into your sales and marketing strategies with deeper insights around vehicle trim, fuel type, body style, transmissions, engine size, and much more.


Knowing what your competitors sold yesterday informs your strategies today.

The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales* fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.


* Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

With access to over 97% of industry new vehicle sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.


Our OEM data is updated as frequently as daily, so you know what your competitors sold yesterday and how to get the advantage today.


Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.


This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.


Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

The most clear, detailed worldview of your dealers’ market.

MarketView is a revolutionary new lens to look through. This intuitive, scientifically-driven data analysis software provides the most complete way to understand your market and drive market share growth.

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Modern Interface

Business happens in motion, so it’s critical that rapid data visualization is freed from static, stationary computer screens.

  • Intuitive visualizations empower quick performance analysis in a variety of focus areas
  • Mobile responsiveness provides immediate access to market share metrics for decision-making
  • Advanced filtering techniques slice through data to find the right insight, at the right level
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Flexible modules

In order to make decisions that capture the most opportunity, users need streamlined access to all their most important data.

  • Flexible design, based on intuitive performance modules, helps users focus on the most important insights
  • View performance at a market overview level, or from a focused brand or dealer point of view
  • Simple data extraction tools allow users to output data in multiple formats for independent analysis
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Enhanced mapping

Data visualization is essential for distilling insights to take quick action.

  • Fast and accurate market mapping at a macro level, or drill down to find granular insight to understand how best to compete
  • Users can create independent maps for custom data visualization
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Latest insights

December 3rd,  2021 Article

Outstanding Recalls: Your Opportunity to Turn a Negative into a Positive for Your Customers.

Reaching out demonstrates concern in three critical ways. Let’s face it: customers consider recalls a hassle. Yet when recalls concern safety-related items, inconvenience needs to take a back seat.

September 17th, 2021 Article

How to Cash In on the EV Trifecta: Interested Consumers, EV Education, and Alternative Retail Formats.

The automotive industry is undergoing revolutionary change driven by a combination of government and regulatory pressures, environmental concerns, and growing consumer sentiment. Although EV sales remain in the low single digits, the inevitability of an electrified automotive future is fast approaching […]

June 28th, 2021 Infographic

The Electric Vehicle Tipping Point

The Electric Vehicle tipping point for mass adoption will happen when consumers see EVs as a viable alternative to Internal Combustion Engines.

June 10th, 2021 Article

Getting Ready for the Second Wave of Electrification

The second wave of electrification is gaining momentum from both the public and private sectors. Investments made today in the nation’s electrification infrastructure promise significant dividends when electrification scales up to reach these second-wave buyers.

July 22nd, 2020 Article

Creating a healthy network in a pandemic age

Network Planning with Simon Bradley, Global Practice Director – Network, Urban Science

May 7th, 2020 Article

Beyond the Crisis: Executing Tomorrow’s Strategy Starts Today

COVID-19 Strategies with Simon Bradley, Global Practice Director – Network, Urban Science The COVID-19 pandemic has rocked the world – literally. Read about the automotive industry, both today and moving […]

March 4th, 2020 Infographic

Urban Science Harris Poll

Dealer and consumer insights from the Urban Science Harris Poll Survey

November 11th, 2019 Infographic

Social Science Meets Urban Science

Dealer and consumer insights from the Urban Science Harris Poll Survey

July 9th, 2018 Article

The art of applying alternative retail formats

There is an art in applying Alternative Retail Formats, and it’s best revealed through science.


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Network Planning


Put yourself where the customers
are. Even if they’re virtual.


Network Dynamics


Maximize productivity.
All day. Every day.

Urban Science

    Proactive network management to connect today’s consumers with automotive more efficiently.


    Uncover what really impacts daily performance to grow market share.


    Bring customers back to increase service retention and build long-term loyalty.


    Scientific precision to make every marketing dollar work harder.



Service Lanes: The Untapped Powerhouse for New-Vehicle Sales.

Measuring service-to-sales conversion performance is key. Know how you stack up.

Long Beach Urban Scientists mesh philanthropy, volunteerism to support foster kids through Together We Rise

This fall, Long Beach-based Urban Scientists doubled down on their commitment to #Community by coming together to assemble activity kits with Together We Rise, a non-profit that works to improve […]

In an Ever-Changing Marketplace, You Need Timely and Actionable Defection Data on Your Side.

There are a number of factors contributing to the roller coaster-like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic-related lows.