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SOLUTIONS
MANUFACTURER
NETWORKPERFORMANCEProactive network management to connect today’s consumers with automotive more efficiently.
SALESPERFORMANCEUncover what really impacts daily performance to grow market share.
AFTERSALESPERFORMANCEBring customers back to increase service retention and build long-term loyalty.
MARKETINGPERFORMANCEScientific precision to make every marketing dollar work harder.
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FEATURED
November 25th, 2024The Future of Automotive Sales: Adapting to Gen Z Car Buying TrendsOctober 11th, 2024Q3 EV Retail Sales ReportOctober 3rd, 2024Urban Scientists provide a statistical lifeline to UK-based Royal National Lifeboat Institution - NEWSROOM
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A more powerful
decision-making engine.
It’s not enough to identify network hot spots of underperformance. Those are symptoms. With RetailPer4mance and TrafficView, you can now uncover the operational problems that are driving your dealers’ underperformance. By examining inventory, traffic, sales experience, and value proposition, we provide a 360° view that identifies the weaknesses holding back your dealer’s sales conversions and market share growth.
The need for clarity.
To grow brand share, you need to know what’s driving the symptoms you’re seeing. Retail Per4mance reveals the causes of underperformance and empowers your dealers to make operational changes to capture their opportunity – all in near real-time.
INVENTORY
How does dealer inventory stack up against the competition?
Know how inventory levels, by model, compare to other dealerships performing at your desired level of sales performance.
TRAFFIC
Is there enough to meet sales goals?
Based on your dealership’s quantity and quality of traffic, understand the sales volume you should get, and if it’s enough to reach your target sales.
VALUE PROPOSITION
How does the dealership stack up to a composite benchmark?
Understand where the dealership may not be competitive on certain models, and how it compares on front-end and back-end dynamics.
SALESPEOPLE
How is the sales team performing?
Determine how many salespeople needed to hit targets and reveal the true performance of each salesperson, based on the mix of leads they receive.
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RETAILPER4MANCE
looks through a different lens.
Our data is your advantage.
Through the powerful combination of our daily, industry-wide sales* data, dealership CRM data, and additional datasets of inventory and dealership financials from the manufacturer, we reveal a revolutionary look at the true causes of operational underperformance.
Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
Focus on what matters.
We have identified the four primary drivers that impact sales performance and, through our scientific lens, offer a revolutionary way to look at traditional dealership metrics – empowering new insights, providing a clearer view of the dealerships.
See true potential.
We measure performance differently. Our scientific approach considers the true opportunity a dealer has within their market based on what they have been selling and what they should be selling to capture their full potential.
See the impact of your operations on your sales results.
TrafficView gives you the complete story of your sales and defections – delivering first-ever insights into dealership traffic by matching dealer CRM data with industry-wide sales data from the Urban Science® DataHub™. Identify lost sales from same-brand and competitive defections to empower timely decisions about operations and marketing spend. TrafficView empowers data-driven decisions by breaking down these findings in 4 key areas.
LEAD SOURCE
Identify under-performing lead sources to focus your marketing spend.
SALESPERSON
Identify true performance and opportunities for improvement.
GEOGRAPHY
Target your efforts where you have the most opportunity.
MODEL
Know what your customers are buying and how to balance your mix.
The secret to sales is no longer a secret.
Real-world examples of how RetailPer4mance and TrafficView have provided the clarity OEMs and dealers need to reveal new insights, empowering focused and timely action planning.
SALES EFFECTIVENESS
2pps improvement by participating dealers vs. comparison group declined 3pps.
RETURN ON SALES
17% improvement by participating dealers vs. comparison group –18%.
SHARE OF BUYERS
Participating dealers captured more than 11% of actual buyers.
DEFECTION RATE
Decreased by 21%.
Latest insights
October 11th, 2024
Q3 EV Retail Sales Report
The Q3 electric vehicle* (EV) retail sales report features Urban Science’s proprietary 2024 sales insights through September 30, 2024…
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Let us help you cut through the chaos
