Network Performance

The most certain way to connect impressions to sales.

When a customer is truly in-market, we know. Only Urban Science® lets you target, suppress, acquire, and attribute with precision.

Get in touch to see how we can optimize your media.

  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • *Required information

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • This field is for validation purposes and should be left unchanged.

Enhance every level of the media ecosystem

Introducing the revolutionary suite of solutions that takes the guesswork out of planning, deploying, and optimizing automotive media. Our industry-exclusive, near real-time auto sales* data empowers more precise, effective planning and targeting, and provides the one metric that gives meaning to all other metrics — sales.


*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

Dig deeper into real time sales by ZIP code, dealership, segment, and more to deploy marketing where it has the greatest effect.

See how smarter planning works
1/4

Dig deeper into real time sales by ZIP code, dealership, segment, and more to deploy marketing where it has the greatest effect.

See how smarter planning works
1/4

Discover the way to measure true success

The most comprehensive automotive sales data for the complete picture of performance

Media Performance™ is powered by the Urban Science® DataHub™ — the only source of industry-wide sales. This exclusive data is available to participating OEMs, dealers, and authorized agencies/technology partners. And since our business is data, we ensure we’re up to date on the latest security and privacy regulations; we will not disclose underlying competitive statistics at the individual level or PII of any kind.

White dots Colored dots

Comprehensive coverage

With access to over 96% of all new vehicle sales* and 99% of Certified Pre-Owned sales in the U.S., our industry-exclusive data hub gives you the most complete picture of the automotive market.

Source: Urban Science® DataHub™ | New Sales and Urban Science® DataHub™ | Certified Pre-Owned Sales
White dots Colored dots
White dots Colored dots
White dots Colored dots

Near real-time

We get our data directly from the OEM as frequently as daily and deliver it to you in near real-time — while you can still apply it to your current campaigns.

White dots Colored dots

Deterministic matching

Urban Science statistics provide specifics into each transaction, including date of sale, ZIP code, make/model/trim, and selling dealer.

White dots Colored dots
White dots Colored dots
White dots Colored dots

Turnkey

This powerful data plugs in and is ready to go. Media Performance is universally compatible so you can unlock the power of Urban Science data on whatever platform you use.

Latest insights

November 6th,  2023

Embracing New “Addressable” Strategies for Greater Connected TV Results

There’s good news for consumers who enjoy watching video content and the advertisers trying to reach them…

LEARN MORE
October 20th, 2022

Silverback + Urban Science: The Science Behind Achieving Better Advertising Results

A changing media landscape requires changing strategies and tactics. Digitization, increasing automation and new business models have disrupted other industries. Now it’s the automotive industry’s turn.

LEARN MORE
June 8th, 2021

Ad Agency Tier10 Leverages Urban Science Data

Ad agency Tier10 leveraged Urban Science data to optimize its Tier II off-lease mail strategy and saw a 2.6% conversion rate.

LEARN MORE
June 3rd, 2021

Attention: You may not have your consumers’ attention.

Urban Science’s recent online study revealed automotive marketers might not be capturing their audiences’ attention like they think they are.

LEARN MORE

Working together to make
marketing work harder

With our industry-exclusive data, the Media Performance solution has proven itself for our clients across the automotive business.

Give every campaign
the scientific advantage

  • Expand your automotive offering to give yourself a competitive edge.
    Expand your automotive offering to give yourself a competitive edge.
    Improve the value of your media placements with the most accurate targeting and measurement.
    Expand your automotive offering to give yourself a competitive edge.
    Innovate your campaign strategy, planning, and deployment.
  • *Required information

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • This field is for validation purposes and should be left unchanged.

This site uses cookies to help
make it more useful and reliable.
PRIVACY AND COOKIES POLICY PAGE

The first step to launching successful campaigns.

  • We pioneered the use of daily sales activity to inform more effective marketing.
  • These groundbreaking, industry-exclusive insights allow you to design and deploy smarter more effective, more strategic marketing campaigns.
  • Focus your spend on the specific areas that matter most, including ZIP code, Dealer, and automotive segments.

Reach real, ready-to-buy customers.

  • Past purchase behavior is the biggest predictor of future sales, so we zero in on households with the most promising historical sales data.
  • Factor in predictive variables ranging from household’s distance from dealer, wealth indicators, life stage and even weather data.
  • Apply near-real-time sales data from actual purchases to continually validate and improve the performance of our predictive models.

Know who bought yesterday, so you can focus on who’s buying today.

  • Begin with any audience, whether it’s one of ours or one of your own.
  • Remove customers who recently purchased a vehicle.
  • Analytics enables us to intelligently add back people who purchased, but are likely to buy again.
  • Dedicate 100% of your marketing resources towards in-market customers.

Connect your sales with your media.

Use custom variables including but not limited to:

  • Vehicle model
  • Vehicle year
  • Date of sale
  • The reported MSRP

Tap into industry-wide insights.

  • Where available, aggregated statistics can show exactly when and where those targets are buying from.
  • With this insight, you can recalibrate your media to minimize further defections.
Urban Science

This page was translated automatically.