TRAFFICVIEW™

The complete story of your sales and defections.

TrafficView delivers first-ever insights into your dealers’ traffic by matching your dealers’ CRM data with industry-wide sales* data from the Urban Science® DataHub™. TrafficView empowers your dealers to make data-driven decisions by breaking down these findings by lead source, model, salesperson, and geography to help you pinpoint what is driving defections to your competitors.

*Sales refers to vehicle unit sales and does not represent vehicle price or revenue.

RESULTS

11.4% average improvement in buyer share*

* Buyer Share defined as total % of buyers in Dealer CRM that purchased from Dealer

20% decrease in defections

The 5 key challenges to finding clarity

We’ll show you how the same data that obscures your dealers’ problems can reveal the solutions. While it may seem like you can never truly identify what costs your dealers a lead, it is actually possible to uncover their weak spots and take action to improve performance.

LEAD SOURCES
LEAD SOURCES

Laser focus your marketing spend and effort on the sources that work

Improve your visibility into sales and defections by lead source to identify low opportunity sources and potential treatment issues.

FOLLOW-UP PROCESSES
FOLLOW-UP PROCESSES

Expose weaknesses in your lead follow-up process

Track your daily sales and show clearly when your competitors are conquering your sales efforts and causing defections.

SALESPERSON PERFORMANCE
SALESPERSON PERFORMANCE

Identify opportunities for improvement by salesperson

Illuminate the impact of mix and volume on performance as well as which salespeople are losing the most sales.

INVENTORY MIX
INVENTORY MIX

Inform the model and trims you’re stocking

Reveal the models and trims that your dealers’ leads bought from other dealers to identify potential mix issues.

GEOGRAPHIC OPPORTUNITY
GEOGRAPHIC OPPORTUNITY

Target your marketing efforts to acquire more traffic and buyers

Drive customers in instead of watching them drive by. You’ll see where there are “holes” in your primary market areas where you’re consistently losing sales to other dealers.

CONTACT US

Knowing what your competitors sold yesterday informs your strategies today.

The Urban Science® DataHub™ is the power behind our solutions. It’s the only near real-time source of industry-wide sales fueled directly from the automakers and not on modeled or delayed vehicle registrations. This exclusive data enables you to make informed business decisions based on yesterday’s insights, not last month’s or last quarter’s.

 

* Sales refers to vehicle unit sales and does not represent vehicle price or revenue.
COMPREHENSIVE COVERAGE

With access to over 97% of industry new vehicle sales in the U.S., our industry-exclusive datasets gives you the most complete picture of the automotive market.

NEAR REAL-TIME

Our OEM data is updated as frequently as daily, so you know what your competitors sold yesterday and how to get the advantage today.

HYPER-GRANULAR INSIGHTS

Urban Science statistics provide specifics into all transactions, including date of sale, ZIP code, make/model/trim, previous purchase, and selling dealer.

UNIVERSAL CONNECTIVITY

This powerful data can also be delivered to any platform, extending dealers’ ability to make near real-time decisions for their other investments.

DATA PROTECTION

Since data is our foundation, we ensure that it is protected, including strict adherence to consumer-level privacy regulations, as well as stringent partitioning of dealer and brand data.

Delete defections. Grab sales. Real dealers tell you how we help.

JIM HENNE

General Manager of Performance Toyota
and Performance Volvo

Latest insights

December 1st,  2022 Article

Service Lanes: The Untapped Powerhouse for New-Vehicle Sales.

Measuring service-to-sales conversion performance is key. Know how you stack up.

LEARN MORE
November 21st, 2022 Article

Long Beach Urban Scientists mesh philanthropy, volunteerism to support foster kids through Together We Rise

This fall, Long Beach-based Urban Scientists doubled down on their commitment to #Community by coming together to assemble activity kits with Together We Rise, a non-profit that works to improve […]

LEARN MORE
November 16th, 2022 Article

In an Ever-Changing Marketplace, You Need Timely and Actionable Defection Data on Your Side.

There are a number of factors contributing to the roller coaster-like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic-related lows.

LEARN MORE
November 11th, 2022 Article

Urban Science New Jersey team fights hunger in its community

Earlier this fall, our Woodcliff Lake, New Jersey, team members came together to make a positive impact on their neighbors in need by volunteering with the Community Foodbank of New Jersey.

LEARN MORE
November 11th, 2022 Article

Urban Science president gifts $1 million to support Wayne State University military and veteran students, honor American war hero

In late October, at a ceremony attended by Wayne State University military and veteran students alongside university leadership and faculty…

LEARN MORE
November 3rd, 2022 Press Release

Urban Science launches SalesAlert™, the only technology that notifies dealers when a customer buys a car at a same- or competitive-brand dealership.

Urban Science® today announced the launch of SalesAlert™, an industry first solution that notifies car dealers when a sales lead has purchased a vehicle from another dealership.

LEARN MORE
October 24th, 2022 Article

Urban Scientists Join Life Remodeled to Beautify Detroit’s West Side

On October 4, 2022, 17 Detroit-based Urban Scientists spent the day volunteering with Life Remodeled, a non-profit focused on the intentional and equitable revitalization of Detroit neighborhoods.

LEARN MORE
October 13th, 2022 Case Study

Finding a Sustainable Middle Ground Between Dealers, Customers and OEMs

While digital channels have been embraced for many years in dealership sales and service operations, today, a number of OEMs believe there’s significant opportunity to offer a complete end-to-end purchase experience that happens entirely online.

LEARN MORE
September 28th, 2022 Press Release

Urban Science launches industry first solution to help dealer groups inform high-stakes M&A decisions with near-real-time industry sales data, scientific precision

Urban Science® today announced the launch of MarketGrowth™, a first-of-its-kind, best-in-class solution that taps the company’s unrivaled near-real-time industry sales* data to empower dealer groups, marketing agencies and the consultants who support them to better understand market performance and potential across all brands and geographies.

LEARN MORE

Let us help you cut through the chaos

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MEDIAPERFORMANCE

Make every marketing
dollar work harder.

EXPLORE

LEADMANAGEMENT

Leads are the lifeblood
of your sales and
marketing strategy.

EXPLORE

AUTOHOOK

Help your dealers turn
prospects into shoppers
and shoppers into buyers.

EXPLORE
Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Service Lanes: The Untapped Powerhouse for New-Vehicle Sales.

Measuring service-to-sales conversion performance is key. Know how you stack up.

Long Beach Urban Scientists mesh philanthropy, volunteerism to support foster kids through Together We Rise

This fall, Long Beach-based Urban Scientists doubled down on their commitment to #Community by coming together to assemble activity kits with Together We Rise, a non-profit that works to improve […]

In an Ever-Changing Marketplace, You Need Timely and Actionable Defection Data on Your Side.

There are a number of factors contributing to the roller coaster-like ride of the automotive marketplace. Macro-economic conditions are slowing demand and moderating prices at the same time as production and inventory levels are rebounding off their pandemic-related lows.