Urban Science

Media Optimization

Take the guesswork out of planning, deploying and optimizing automotive media. Effective marketers need the latest insights to stay informed and on top of their targets.

November 6th,  2023

Embracing New “Addressable” Strategies for Greater Connected TV Results

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August 24th,  2023

In the race to connect with EV shoppers, data is in the driver’s seat.

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October 20th,  2022

Silverback + Urban Science: The Science Behind Achieving Better Advertising Results

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September 26th,  2022

VDX.tv + Urban Science – Building Automotive Solutions Together

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July 11th,  2022

Q&A: Preparing the Automotive Industry for a World Without Browser Cookies

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June 8th,  2021

Ad Agency Tier10 Leverages Urban Science Data

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March 30th,  2021

Consumers find value in online advertising – on their terms.

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November 19th,  2020

Collaboration Corner: Urban Science & The Trade Desk

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November 2nd,  2020

Urban Science and Autoflyte: Measuring marketing by sales

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August 13th,  2020

Collaboration Corner: Urban Science & VDX.TV

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Featured Insights

May 7th, 2024

Urban Science EV sales microstudy unveils U.S. electrification trends and state-level BEV market share leaders

DETROIT, Mich., May 7, 2024—Urban Science, a leading global automotive consultancy and technology firm, today released a proprietary electric vehicle (EV) sales microstudy rooted in the firm’s unrivaled industry sales […]

July 31st, 2024

Hybrid vehicles in the aftersales future: What the OEM shift to building more hybrid vehicles can mean for service departments

June 18th, 2024

Navigating critical automotive retail challenges: Insights from Urban Science at Kain Clients & Friends 2024

May 13th, 2024

Urban Science/Harris Poll study reveals increase in dealer relevance, dealers’ readiness for the future

April 22nd, 2024

Shades of Change: How Color Preferences could influence EV adoption.

March 12th, 2024

Charging ahead: navigating the dynamic evolution of the UK’s electric vehicle market in 2024

December 20th, 2023

New Jersey-based Urban Scientists prepare 1,500 ears of corn to help fight food insecurity

November 30th, 2023

The essential 3-point guide to electric vehicle forecasting for dealers

November 7th, 2023

Driving profits: how European automakers can harness the potential of connected-vehicle technology

November 1st, 2023

How dealerships and OEMs can leverage the power of vehicle connectivity

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