Dealer Transformation Index™

Measuring dealer-consumer alignment across continued industry evolution.

Urban Science® has teamed up with the Harris Poll to conduct ongoing, comprehensive research on the state of the automotive industry through the eyes of dealers and auto buyers. This page includes ongoing highlights of our findings.

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The EV Future

Prepare to meet growing demand while you still can.

The impact of EVs on the future of the automotive industry can’t be overstated. Both auto buyers and dealers recognize and agree electrification has the greatest potential to change the future of the auto industry in the coming years. Preparation and optimization for increasing EV-related sales and service needs is critical – and it all starts with dealer and auto-buyer education.

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Dealership Service

Now more than ever, it deserves your attention.

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships. Service lanes not only deliver high-margin engagements on the back end, but also create meaningful interactions that can build long-term loyalty that leads to future sales. To create, nurture and make the most of these opportunities, it’s critical that dealers and OEMs recognize auto-buyer perceptions about how franchise stores stack up against independent repair shops – and adjust their approaches to mitigate risks and seize lucrative opportunities now and in the future.

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The Digital Retailing Paradox

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New Retailing Formats

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Consumer Auto Buying Trends

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Managing Traffic

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May 13th,  2022

Dealership Service | Now more than ever, it deserves your attention

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships.

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March 18th,  2021 Blog

The Unbreakable Value Of The In-Person Test Drive

If there has ever been any doubt regarding the relevance of the in-person test drive, we have confirmed loud and clear that it is here to stay.

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March 1st,  2021 Infographic

2020 YEAR-END REVIEW: How Did AutoHook Impact The Industry In 2020?

During the worst economic downturn since the Great Depression, we helped 3,907 unique U.S. dealerships.

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December 10th,  2020 Article

Continuing through COVID: Are consumer car buying intentions changing all that much?

Urban Science recently commissioned a survey with The Harris Poll to understand how — and if — the pandemic is impacting consumer buying behaviors.

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December 8th,  2020 Quick Look

AutoHook Quick Tip: Boost Performance Of Specific Models – New Or Used

Inventory may be hard to come by these days, but it can also be hard to get rid of. Depending on the unique intricacies of your market, we know there […]

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November 9th,  2020 Blog

Dealer Survey Points to Three Ways to Combat Inventory Shortage Problems

Exploring recent survey data from the Urban Science® COVID-19 Dealer Survey This survey was conducted online within the U.S. by Urban Science to understand the impact of the pandemic on […]

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July 9th,  2020 Press Release

Urban Science and the Harris Poll: 61% of consumers agree that entire vehicle purchase process will change forever due to COVID-19

Urban Science and The Harris Poll released data and insights today from a June 2020 study of 1,505 consumers indicating that 61% of consumers agree that the entire vehicle purchase process will change forever due to COVID-19.

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March 4th,  2020 Infographic

Urban Science Harris Poll

Dealer and consumer insights from the Urban Science Harris Poll Survey

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November 11th,  2019 Infographic

Social Science Meets Urban Science

Dealer and consumer insights from the Urban Science Harris Poll Survey

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June 4th,  2018 Case Study

Nissan dealer cuts defections in half with Traffic Conversion Analysis

See how we cut defections in half and increased salesperson performance by 61%.

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December 1st,  2017 Case Study
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July 1st,  2017 Case Study
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April 1st,  2017 Case Study

Boucher Hyundai TRIPLES Sales Efficiency With AutoHook Incentives

See how a tailored incentive multiplied business in a month.

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February 1st,  2017 Case Study

AutoHook PUMPS UP market share for: GERMAIN FORD OF BEAVERCREEK

See how, by identifying lost opportunities, they seized more sales.

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Urban Science
Solutions
  • MANUFACTURER
  • NETWORKPERFORMANCE

    Proactive network management to connect today’s consumers with automotive more efficiently.

  • SALESPERFORMANCE

    Uncover what really impacts daily performance to grow market share.

  • AFTERSALESPERFORMANCE

    Bring customers back to increase service retention and build long-term loyalty.

  • MARKETINGPERFORMANCE

    Scientific precision to make every marketing dollar work harder.

INSIGHT LAB

FEATURED

Dealership Service | Now more than ever, it deserves your attention

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships.

Urban Science gift-matching program donates nearly $26,000 to aid Ukraine relief efforts

Donations – comprising $10,651 in employee contributions and a $15,000 corporate gift – will support efforts to alleviate suffering in Ukraine and surrounding areas. Urban Science is an organization powered […]

The EV Future

Through our research and findings we created a new, science-based methodology for capturing and analyzing the evolving views of the auto-buying public regarding the relevance of traditional automotive dealerships in the vehicle-buying process.