Dealer Transformation Index™

Measuring dealer-consumer alignment across continued industry evolution.

Urban Science® has teamed up with the Harris Poll to conduct ongoing, comprehensive research on the state of the automotive industry through the eyes of dealers and auto buyers. This page includes ongoing highlights of our findings.

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The EV Future

Prepare to meet growing demand while you still can.

The impact of EVs on the future of the automotive industry can’t be overstated. Both auto buyers and dealers recognize and agree electrification has the greatest potential to change the future of the auto industry in the coming years. Preparation and optimization for increasing EV-related sales and service needs is critical – and it all starts with dealer and auto-buyer education.

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Dealership Service

Now more than ever, it deserves your attention.

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships. Service lanes not only deliver high-margin engagements on the back end, but also create meaningful interactions that can build long-term loyalty that leads to future sales. To create, nurture and make the most of these opportunities, it’s critical that dealers and OEMs recognize auto-buyer perceptions about how franchise stores stack up against independent repair shops – and adjust their approaches to mitigate risks and seize lucrative opportunities now and in the future.

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The Digital Retailing Paradox

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New Retailing Formats

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Consumer Auto Buying Trends

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Managing Traffic

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May 13th,  2022

Dealership Service | Now more than ever, it deserves your attention

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships.

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June 7th,  2021 Case Study

Ad Agency Tier10 Leverages Urban Science Data

Ad agency Tier10 leveraged Urban Science data to optimize its Tier II off-lease mail strategy and saw a 2.6% conversion rate.

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November 19th,  2020 Article

Collaboration Corner: Urban Science & The Trade Desk

Our collaborator The Trade Desk, recently broke down the 5 big myths of measurement. See what your KPI toolbox might be missing and how Urban Science and The Trade Desk […]

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August 13th,  2020 Article

Collaboration Corner: Urban Science & VDX.TV

Q&A with Carl Matter, Urban Science® VDX.tv’s latest collaboration with Urban Science leverages their data-driven audience segments (specifically new vehicle purchasers and leasees) and helps advertisers in the automotive industry […]

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FEATURED

Dealership Service | Now more than ever, it deserves your attention

Across myriad industry shifts and evolutions, healthy dealership service operations have powered thriving dealerships.

Urban Science gift-matching program donates nearly $26,000 to aid Ukraine relief efforts

Donations – comprising $10,651 in employee contributions and a $15,000 corporate gift – will support efforts to alleviate suffering in Ukraine and surrounding areas. Urban Science is an organization powered […]

The EV Future

Through our research and findings we created a new, science-based methodology for capturing and analyzing the evolving views of the auto-buying public regarding the relevance of traditional automotive dealerships in the vehicle-buying process.